Breaking a brand out of its comfort zone.
Research / Strategy / UX / Creative / Production / Activation / Consultancy
Gill Marine is the UK's sailing clothing specialist.
It's that simple.
However, as with all successful and ambitious brands you need to keep moving, evolving and maintaining relevance. At the heart of this is the audience, an audience that we have got to know thoroughly through interviews, events, workshops and getting in boats ourselves.
In this instance we worked alongside Gill's brand agency to deliver the vision through various digital channels, our focus initially was reviewing, creating a strategy and managing social. Certainly not something that comes easily if you don't understand who it is you are wanting to engage with.