Don't switch suspension, switch the physics
Adding rocket fuel to this mountain bike accessory start up
Bringing a brand new product to market by forming an exciting proposition, education and validation.
Creating social content that sparked interest and boldly answered the doubters in the TruTune way
The new to market technology had it's fair share of doubters so engaging the likes of Ben Deakin and other well known Youtube influencers silenced and educated the majority
We gave the audience multiple layers of content to engage with, from bold one liners to the nitty gritty. Housed within the website, socials, videos and physical sample packs
