users want to see.
Research / Strategy / UX / Creative / Production / Activation
Often a brand can overlook what their true offering is, it can become too focussed on the obvious such as product/service when the real value and often the differentiator is something quite different.
Working alongside an amazing digital team (you know who you are) we helped form a digital and social strategy to improve engagement with their core audiences. One thing that soon dropped out of this was the dominance, trust and heritage that Speedo has as a brand.
How do we leverage that? Lets help people to swim better, let’s create resource which helps them achieve their goals whilst positioning Speedo as an approachable yet knowledgeable brand.
We soon started working on a content strategy centered around ‘how to’ videos, videos that were aimed not at professionals or at beginners but at regular swimmers who want to get the most out of their sport. After producing numerous videos across many different disciplines the videos started to get picked up and the results were staggering.
To date there have been 10’s of millions of views as well as the exposure it has helped Speedo position themselves inline with their internal strategy.
During the shooting of the videos a social phenomenon emerged in the shape of ‘the harlem shake’ remember it? Always one’s to jump on a bandwagon… https://www.youtube.com/watch?v=gzc6ENUKR64