Making clearing clear for an organic student audience.

Clearing is a critical period for student accommodation providers and competition is fierce. Student Roost wanted to engage both true first year students navigating university life for the first time, and in-market students who were still searching for a place to live.

We delivered an 8-week campaign spanning Instagram and TikTok, built around a mix of reels, stories, carousels, and reactive posts. Each piece was tailored to moments in the student decision-making journey, from early-stage awareness content to late-stage reassurance messaging.

The overall theme of the campaign was kept fun, supportive, and flexible, designed to match student culture while clearly differentiating Student Roost from competitors.

We also collaborated closely with Student Roost’s ongoing UGC and social presence to make the campaign feel connected to their other ongoing activities.

This campaign delivered awareness and engagement at the most crucial time in the student calendar.

By balancing creativity with a reactive approach, and leaning into Student Roost’s fun personality, we not only showed up for students at the right time, but made sure we delivered humour, empathy, and reassurance when they needed it most.

In just 8 weeks, the Clearing campaign delivered real impact across Student Roost’s social channels.

• Instagram profile visits jumped by over 300%, TikTok views skyrocketed by 725%.
• Content consistently reached beyond the existing audience – 60% of Instagram reel views and 90% of TikTok views came from non-followers, with the majority being brand new viewers.
• Posts averaged 800 views per post, with top performers hitting 2,000+.
• Most importantly, once on site, users engaged more deeply, with a 47% uplift in actions per session.