26% social ad conversion
1M impressions (first 3 months)
Organic search above pre-campaign
High engagement at awareness stage
A campaign built to conquer the U.S. suspension market
26% social ad conversion
1M impressions (first 3 months)
Organic search above pre-campaign
High engagement at awareness stage
K-Tech set out to break into the U.S. off-road market with ProValve, a premium internal suspension upgrade built for riders who want more control and confidence.
Finding the right riders in the right places
The U.S. off-road scene is full of opportunity. We focused on committed riders, mapped key states where they ride year-round, and matched ProValve’s broad compatibility with areas of high demand. We needed to show up where it counts.
Naming with purpose
Originally called ORVS, the product needed a name that would land better with a U.S. audience. American naming tends to favour clarity and function over acronyms or overly technical terms. We renamed it ProValve. Simple, purposeful and easy to remember. A name that tells riders exactly what it is and who it's built for.
Positioning what really matters
Riders care about how a bike feels. We positioned ProValve around control, confidence and performance. The visual identity drew on precision engineering, kept clean and sharp, but grounded in real off-road grit.
Making the invisible impossible to ignore
Most of ProValve is hidden, so we made the visible parts count. We showcased the top cap and a bold sticker became symbols of quality. Small details with big presence.
Content that hits before you ride
From high-detail photography to CGI renders and a hero film featuring Enduro legend Jonny Walker, every asset brought ProValve to life. It looked premium, felt real and spoke directly to the riding mindset.
Showing up where riders scroll
We launched a targeted mix of paid and organic content on Meta. Short videos, close-up shots and quick-fit guides kept things clear, sharp and super aspirational.
Explore the full story behind the strategy and creative execution in our journal post.
“We’ve have had the pleasure of working with Nzime for over 20 years. They’re always incredibly professional, knowledgeable, and prompt. Their work quality is excellent.”
Head of Distribution & Operations