Over 300k impressions
800k students reached
Sold out in the first week
Connecting Student Accommodation with Gen Z
Over 300k impressions
800k students reached
Sold out in the first week
Sometimes it can be difficult to engage with your audience when you have too much focus on your product, and not enough on the value it brings or the behaviours it taps into.
At the heart of any accommodation brand is selling rooms. But what Student Roost provide is so much more than that... Afterall, this isn’t like a hotel room for a few nights. This is the start of a uni adventure.
This isn’t something you can do by showing pictures of empty rooms. It takes storytelling, and an understanding of the lives that are lived in those rooms.
We’ve worked with Student Roost to build a proposition around this, creating a video to bring it to life. It’s the centrepiece of a new campaign.
Delivering a multi-channel approach allowed us to align with the Gen-Z audience and be in the right place at the right time with the right messaging.