GEO optimisations for a leader in integrated energy services
Working with leaders in the integrated energy services industry to capitalise on the changes of online search. As an audience, we ask questions, we prompt, we probe - and expect quick, relevant answers in return.
Through GEO, we are optimising how AI systems (ChatGPT, Gemini, Claude) understand Kent’s website content to increase inclusion and visibility in search results, which is crucial for them to remain competitive.
GEO stands for Generative Engine Optimisation, which is the practice of structuring web content so AI platforms (like ChatGPT, Gemini, and Perplexity) will cite, recommend, or mention your brand in their answers.
As a global, agile business, they design, build and maintain the assets that power the world for today and make it future-ready for tomorrow. Balancing their heritage of over 100 years with the innovations and capabilities of the modern day, they’re authority in the energy and data centre industry needs to be front and centre in their digital presence.
Our 5-stage GEO model saw us dive into:
Keywords - SEO structure improvements.
Answers - Answer-led formatting & schema optimisation.
Structure - Consistent, clean structure and performance improvements across the site and hosting architecture.
Pillar - Topical clusters & expert content inclusion.
Authority - Widespread positive citations across multiple channels.
From a technical perspective, we refined meta titles, schema, server configs, and optimised areas of code to maximise performance.
Content wise, we looked at where we could increase brand mentions, highlight supported industries, bolster descriptive copy based on relevant search terms, improved internal linking across the site to allow for answer-led responses and increased the all important authority signals AI looks for.
The output? Increased AI Visibility, authority positioning, future-proof search strategy, higher quality traffic, competitive differentiation.
Watch this space for the results….