Brand Proposition
Guidelines
Print Design
Building blocks of a brick brand
Brand Proposition
Guidelines
Print Design
Creation of a relevant brand for an evolving audience
Creating a brand that stands apart from it's peers requires bravery, disruption takes real vision
'All about bricks' had it's place in the industry however the audience had moved on, aiming at younger specifiers and architects we evolved to 'AAB' with a much more relevant and energetic brand.
Proposition and Brand in place we then rolled out across all digital channels and content
