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Building a UX

Whether it's bricks, glasses, wine or trainers, users need to compare their options and be given support during that process

Built on Craft CMS the AAB website has numerous comparison and search functions to aid users to be able to compare brick types, mortars and search case studies

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Aimed at house builders and architects AAB must resonate with both audiences and deliver the tools and brand confidence both are looking for

All brick image content and video has been shot to accurately colour and texture match so that users receive an accurate representation

Beyond selling bricks AAB need to communicate that they provide experience, creativity and a level of knowledge which is unrivalled

Nzime also managed the brand transition from a previous trading name to AAB with a visual rebrand and all associated collateral

To be able to deliver this the Nzime team took AAB through Discovery sessions to help identify what was important to their audience types, which then formed the approach

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Locations

Nottingham

30 Woolpack Lane

The Lace Market

Nottingham NG1 1GA

London

256-260 Old Street

Shoreditch

London EC1V 9DD

© Nzime Limited. Registered in England No. 04181984. VAT Registration Number 76406173130

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