UX & Creative
Craft CMS Development
Building a UX
UX & Creative
Craft CMS Development
Whether it's bricks, glasses, wine or trainers, users need to compare their options and be given support during that process
Built on Craft CMS the AAB website has numerous comparison and search functions to aid users to be able to compare brick types, mortars and search case studies
Aimed at house builders and architects AAB must resonate with both audiences and deliver the tools and brand confidence both are looking for
All brick image content and video has been shot to accurately colour and texture match so that users receive an accurate representation
Beyond selling bricks AAB need to communicate that they provide experience, creativity and a level of knowledge which is unrivalled
Nzime also managed the brand transition from a previous trading name to AAB with a visual rebrand and all associated collateral
To be able to deliver this the Nzime team took AAB through Discovery sessions to help identify what was important to their audience types, which then formed the approach