Helping brands engage better with Students & Gen Z
Whether it’s insight around Gen Z, or understanding the emerging behaviours of Gen Alpha, Nzime have been building brands around student audiences for years.
We’ve helped to build propositions and deliver powerful storytelling across platforms. We’ve built engaging, immersive website experiences to help build connection and conversion in equal measure. And we’ve created content and video that authentically resonates with Students to build lasting loyalty into their journey beyond university. It’s powerful stuff.
We know Students
We’ve developed significant experience across both Student Accommodation and Education sectors, alongside helping B2C brands target student audiences across many industries - from financial services to sports marketing.
We don’t make assumptions - our experience has come from years of market research, focus groups, interviews and industry experts. It’s helped us to redefine the accommodation market by bringing the student experience to life, and give Universities a stronger tone of voice across content strategies.
Helping brands find their Student voice
Over the years we’ve built up huge insight around this audience, what drives them and what that means for brands. This is an audience that is values-driven, and they want you to be too. So that means being authentic, and showing why you genuinely care about what you do. And who you do it for.
That brings brand proposition and storytelling to the very centre of student strategies. And as the first generation to grow up truly digitally native, this messaging is flowed across multiple platforms and complex journeys.
A growing digital opportunity
And it’s a huge opportunity - UCAS predicts that the UK will have 1 million students by 2030 - which means this is a sizable and increasingly competitive market.
This audience lives digital. They get their news, reviews, recommendations and inspiration from platforms like Tik Tok - along with 73% of them buying items they find on social channels - so it’s a powerful opportunity for brand building for those willing to invest (time as much as money) in their content.