An extension to their team.
Research / Strategy / UX / Creative / Production / Consultancy
Over the years we have worked very closely with Slimming World's digital team stepping in to either support internal projects, bring along UX and strategy experience or to deliver stand alone projects. This has led to a brilliant client/agency relationship based on open collaboration, slotting in supportive skill sets and working alongside with some of the countries most visionary digital thinkers.
As with any project we get involved with we went to great lengths to get to understand who the audience is that we need to speak to, this time it was going to local Slimming World meetings, engaging with members on social and interviewing key stakeholders. The results achieved certainly support our approach.