Digitally empowering the self-employed

Communicating membership benefits, curating endless resource and providing a sense of community.

Such a wealth of content and messaging meant that UX was priority, but with multiple persona types all requiring specific and individual requirements, it was a complex process.

As part of the Craft CMS website build, we developed a fresh design that incorporates IPSE’s dynamic new rebrand.

Multiple membership tiers means complex messaging, so making sure user journeys are intuitive and informative is key.