4 minute read
SURREAL Cereal: Creative Marketing at Its Best
Insights
Written by
Sian
Drives social media marketing for Nzime and our clients, focusing on content and strategy to create engaging campaigns that elevate brand presence across platforms.
In a crowded market, SURREAL has managed to stand out with its inventive and unconventional campaigns, showcasing how imaginative and authentic approaches can disrupt even the most traditional industries. Here’s how they’ve done it:
Embracing Social Media Savvy
SURREAL’s social media game is on point. Understanding that modern consumers, especially millennials and Gen Z, are deeply entrenched in the digital world, SURREAL has crafted a strong online presence.
Their LinkdIn content is a mix of facetious and playful humour, engaging with their followers in a way that feels human and genuine, creating a loyal community around their product.
Community Engagement and Feedback
SURREAL actively seeks and values customer feedback, making consumers feel like they are part of the brand’s journey. They have been known to incorporate suggestions from their community into new flavours and products. This level of engagement fosters a sense of ownership among consumers and turns them into passionate advocates for the brand.
Clever Advertising Campaigns
One of SURREAL's standout marketing moves was their "Not So Cereal" campaign. This series of ads poked fun at the traditional cereal advertising and put the focus back onto SURREAL. These ads captured attention and sparked conversations.
SURREAL's marketing strategy is a masterclass in how to break through the noise with creativity and authenticity. By leveraging playful branding, savvy social media use, clever advertising, transparency, and community engagement, SURREAL has not only captured attention but also built a devoted following. In doing so, they’ve proven that with a little imagination, even the most traditional industries can be reinvented.
