Here at Nzime, we like to go one step further and for the last three years we've worked with Label Apeel to create a stand at the annual Packaging Innovations trade show at the NEC. This year though, we've out done ourselves (even if we do say it ourselves).
To make Label Apeel's stand jump out from the rest we came up with the concept of a 'Label Lab' (not at all related to amount of 'Breaking Bad' episodes the studio has been hooked on).
Armed with a periodic table of different label finishes, petri dish sample packs, test tube business cards, dry ice and lab equipment galore we put together a knock- out show. Its safe to say, they blew the competition away - don't worry not literally, the lab was completely safe!