7 minute read
New and improved checkout
Work
Written by
Junaid
Junaids strong collaboration skills help him to build fantastic client relationships daily, all while delivering diverse digital marketing campaigns across multiple sectors. Responsible for the smooth management of key retainers, Junaid adds real long term value.
When people shop for welding gear, they’ve got one goal: find the right tools fast and get on with it. But on a lot of niche sites, the checkout can be a pain, bogged down by clunky, outdated design which can make this difficult to do. Foster Industrial was in a unique position, where the website and brand had been updated over the years, however the checkout was still not aligned with this new proposition. So we got to work....
Insight & Analytics
Our initial research found that many customers were abandoning their carts due to confusing multi-step checkouts, excessive information requirements, and a lack of payment options. We began with a thorough audit of the site’s existing checkout system, drop-off rates, and technical limitations. As well as updating the checkout from a creative aspect, we also implemented key UX changes to make the user journey more efficient, with a focus on conversion.
The checkout process is now faster, easier, and way more intuitive, giving welding pros a smooth shopping experience that values their time.
This new system shows how a focused, user-first approach can elevate an e-commerce site’s functionality and drive sales. For our design team, it was all about building a hassle-free, efficient checkout tailored to the specific needs of welding professionals.
