Prestige and power doesn’t end with just the bikes.
Research, Strategy, UX, Creative, Consultancy, Build
Closely collaborating with Paddockzone who are a provider of motorsport merchandise and MV’s brand agency we designed and developed their global ecommerce presence. The site reflects MV’s recent brand overhaul and repositioning within the motorcycle market by leaning on their incredible heritage, partnerships and bikes that speak for themselves.
MV Augusta is a brand built on heritage like no other, it has a management team and workforce so dedicated to the vision it puts some other brands to shame. Digital communications though is something that hasn't been on the Italian board room table amongst the copious coffee until recently.
After initial meetings to discover and help them determine the scope of what was required Nzime set about discovering audience types, requirements and journeys and then mapped out the UX considerations, wireframes, creative and ultimately the build.
The build and platform was determined by several factors including the ability to roll out localised market versions, load speed, conversion and multiple integrations. All of this was handled by our in-house production team who are now unfortunately addicted to a steady stream of espresso's.