Extending the excitement
of games out of the console.
Research / UX / Creative / Production
Working across several different games developers - including Rare, Lionhead and Lift - Nzime have helped Microsoft Games Studios bring the immersive experience of gameplay into their digital presence - extending the product brand.
Gaining a deep understanding of the game, it’s characters, audience and development journey was essential to bringing these stories to life. Back stories, behind the scenes artists sketches and easter eggs brought value to the sites as a companion of the game. We also reimagined navigation to feel more familiar to the game UX, so as to make the journey more seamless.
This was especially key for downloadable and mobile games - driving excitement and in turn conversion.