Research / Branding / Strategy / UX / Creative / Production / Activation
Macildowie, a progressive, rapidly expanding recruitment business, approached Nzime to guide them through a phased rebrand process with a view to better engagement both internally and externally.
This 12 month process was a fantastic opportunity to review and rebuild the brand strategy from the ground up. The journey started by a complete review and reworking of the organisations vision and values, implementing a company-wide consultation process to really understand the culture and personality of the brand. This went hand in hand with a full exploration of the brand, customer segmentation and approach.
This gave us the perfect building blocks to develop an engaging, vibrant and meaningful brand that truly reflects the business, its values and the energy that drives it. This was then rolled out across all comms channels - including a full redevelopment of Macildowie’s digital presence, alongside their technical agency Volcanic.
This was a highly collaborative process, using persona development and journey mapping to understand user behaviour across the three core audiences - Candidate, Client and Work For Us. We looked at learnings from other sectors, such as e-commerce, to create a conversion focused job search journey alongside a powerful brand experience.
Sharing insight with Volcanic we produced a website that provided standout in an industry that struggles with differentiation. To deliver the project we brought Nzime and Volcanic teams together with daily stand-ups, weekly status meetings and a shared project environment online. This combined with detailed prototyping ensured that visuals were translated into code.