Insights - Andrew

What Influences UX & UI Processes?


Simply put, UX is the architect’s sketches and floor plan of a well thought out gallery - from making sure people see what they came to see, reach the end effortlessly and efficiently through to ensuring they end up at the gift shop.

The UI is the interior decor, the flooring, the ceilings, the walls, the doors and the lifts.


Keeping with the above art gallery analogy we can then break down what influences the decisions when considering both UX and UI. Ultimately, these fall into three categories: Audience, Business and Technology.

The Audience is the footfall of the gallery. Some people have varying levels of interest in art, others expect very different experiences, and some want to get a specific feeling by visiting a gallery. Often, individuals will have a very clear taste and will only look at certain artists, whilst others will browse the entire gallery.

Basically we are dealing with not just one persona but with many, however, they all have one thing in common - art.

Audiences also look for familiarity to help navigate the rooms, they look for reassurance that the gallery is the the right type of gallery for them. They also want enhancements such as a nice cafe or an audio tour so that they can feel happy and informed during the process.


Now let’s take the gallery analogy a little further and apply it to the second category which is Business - the gallery itself.

In most cases the gallery is a commercial business so its focus will be on providing content that is engaging, curated in a way that the audience can browse yet are able to pause and find out more should they wish to do so. Sound familiar?

It doesn't just end there, the gallery needs to build loyalty, it needs to strengthen its reputation which in turn will attract the right calibre of artists. All this means that as footfall increases, the audience is satisfied and the gallery ticket, tea and cake sales keep rising.

Finally, Technology. Let’s say that this is the physical building. A gallery is often built as a shell that allows for ongoing change, adaptation and refinement which gives it the ability to showcase artwork in the very best surroundings to suit the artist. This can affect the fabric of the building and influence the materials used in its construction or it can relate to the individual gallery spaces within. Either way it often changes over the years inline with new materials or demands from the different types of audience.


So a successful gallery needs to understand what its audience wants to see and how to give them the best experience possible. A gallery needs to make sure it sells tickets, refreshments, gifts and that it also ensures that the visitor leaves with a leaflet for the next upcoming show.

A gallery also needs to make it easy for a visitor to spread the word that the show by their favourite artist was exceptional, that the gallery was lovely, that they could find it easily, park their car, purchase tickets without any issues and at the end of it all have the best piece of rocky road and a latte they have ever had.


Hopefully this gives a little insight into what influences UX and UI, and Nzime are well versed in building galleries and putting on exhibitions, so call us on 0115 950 9720 or drop us a line at Or if you’re not needing to improve your UX and UI then why not visit The Nottingham Contemporary, which is only a stone’s throw from our offices.