Insights - Darren

Nzime at Magento Live 2017


With over 8 years of experience working with the Magento ecommerce platform Nzime has always looked at new ways to improve user experience, performance and conversion rate through all our clients' stores.

The release of Magento 2 last year brought a lot of improvements over the previous version particularly towards performance and with the latest point releases the guys from Magento were keen to show us how much more powerful the platform is becoming.

With many stores still running Version 1, a lot of focus was around migration paths to Version 2.


While a lot of the core Magento team had their own preferred processes for upgrading to the latest version, it was also clear that due to the new code base that there is no fast route to moving your store across.

Having said that, the benefits of getting your store onto Magento 2 far outweigh the time required to migrate all your existing store data.

Partnering with some other third-party extension developers, Magento also announced:

  • Improved shipping modules that integrate with the main carriers to bring automatic shipping cost updates, parcel tracking and omni-channel order processing.
  • More detailed store analytics to track performance through every part of your customer's journey.
  • Page editing on the front-end with a drag and drop page builder.
  • Powerful marketing features to add customer segmentation and targeted page content.
  • Product data feeds to power store content in social channels.

Minor announcements also included the renaming the Magento Enterprise Edition to 'Magento Commerce' and the CE version to 'Magento Open Source’.

Other interesting tracks at the conference focussed around the latest trend in developing 'headless' Magento stores which will essentially separate the Magento back-end from the traditional front-end by utilising the Magento API. This allows developers to focus more on the user experience and bespoke user interface design without the traditional constraints of Magento's templating system.

Expanding upon this, another session detailed the advantages of developing with frameworks such as React, Angular and Vue to further improve the way users interact with the site and the performance gains these technologies bring.

A presentation by Google on Progressive Web Apps (PWA) demonstrated Chrome's ability to provide app-like behaviour from web sites such as push notifications, faster loading, home screen icon installation and offline functionality. Although some impressive things can be achieved it's currently only supported by Chrome on desktop and mobile so until the other browser vendors provide the same level of support it's still early days, but something to keep an eye on.

After two days at the conference it's clear from the huge installed base of Magento stores and the community surrounding Magento that it continues to provide great opportunities for merchants moving onto the platform, particularly now with version 2 providing more benefits than ever before.

From CRM and email marketing systems that fully integrate with Magento, through to monitoring software that constantly checks the performance through every part of your store, this is now a much more powerful CMS with support that can compete with more expensive enterprise-level alternatives.

Want to talk about moving your store to Magento or updating your existing Magento store? Give us a call on +44 (0)115 9509720 or email us at and we'll be happy to help.