Collaborating closely with Gill's marketing partners The Pixel and Lift we worked through the discovery phase to identify audience types, clarify offering and brand which in turn informed our approach for user journey mapping and the entire UX and creative process for the website and social.
Requirements were to reinforce the brand positioning as sailings leading clothing specialist and to improve user experience and ecommerce conversion.
Alongside the website we helped to form a strategy and manage Gills social channels and content to launch the new S119 range along with the brand refresh.
We're super happy with the outcome.
Take a look at www.gillmarine.com and follow them on the usual social channels.