Steel decking isn't the most exciting product to be faced with when starting a project but with consideration to the geometric lines and simplicity this was the main drive for the production of this very slick and simple site. With pages very heavy on information, it needed to be a very clear and concise approach.
Visually we created a new brand with a very strong and recognisable colour. We took shots of the steel decking which showed off the impressive construction of the deck and gave it an asthetic quality which you would not normally see from such a product.