Rare, the world famous Microsoft owned game developer approached us to pitch for their online re-development and launch of the Rare new branding. After presenting our proposal we were chosen to work with them to develop this. The launch was also to coincide with the release of the Xbox Kinect hardware which Rare had designed the Kinect Sports game for. After much secrecy and signing of NDA's we revealed the site in sync with the official announcement at the E3 conference in Los Angeles.