Planet-Knox spent several years in research and development producing a truely innovative product, Hand Armour. Our brief was not only to have input on the product design but to create a campaign starting with the initial teasers to produce the buzz and hype that this product deserved. The project truly used our services to the full, with website development, print, photography, video, strategic marketing, email campaigns, branding the whole nine yards!
The success of the Hand Armour launch has been incredible with staggering numbers flying off the shelves on pre-orders alone. It was an outstanding success and the consumer base for Hand Armour is growing day by day.