Handling the UK side of the Elastoplast brand is very dear to our hearts. With an incredibly effective product people recognise the Elastoplast name to be a trustworthy brand, to build on this base we promote various campaigns from new products to first aid advice for parents. Effective home page banners drive users to the relevant content and ease of navigation means you get to where you want to go with just a couple of clicks.
We get the whole family involved by creating sections on both the Elastoplast and the Elastoplast Sport sites which help to find activities in your area to fill those summery days or in most cases those wet and windy ones. A huge database of locations which have been researched for relevance are on there for anyone to put to good use. We also produce the email broadcasts which offer special promotional discounts or just to promote the brand awareness.
It's great to hear that through supporting Get Active we've been able to drive down the cost per click and drive a good level of traffic to the site, so thanks for implementing and monitoring this. ”Richard Duplock Beiersdorf UK - Elastoplast